In 1982, Edwin Cho and his brother John Cho started a business, which would become Choo’s Enterprises Ltd. At that time, they purchased small quantities of spices from local suppliers and packaged them for the retail market in Barbados. They also did direct sales to the consumers from the trunk of Edwin’s car. The TRY IT brand was born.
The company then embarked on a manufacturing operation adding liquid products to the TRY IT line. These products would include pepper sauces, mustards, seasonings, and syrups.
In 2018, Edwin negotiated and purchased the WINDMILL brand of sauces, seasonings, and syrups. This is an iconic Barbadian brand that was started in April 1966 by the Miller family in the basement of their family home.
Edwin has built these brands up to international levels and they can be found in Barbados, the U.K., Canada, and the U.S.A.
A more “organic line” called BOTANIC has been added and this would include items like Himalayan pink and black salts, sea salt, sea moss, special curries.
We continue to shop the world for the finest spices, herbs, and other ingredients.